07495 753484 craig@mortgagelocal.co.uk

About Craig

Clear, honest mortgage advice from someone who lives locally

Hi, I'm Craig Adams, a CeMAP-qualified mortgage and protection adviser based in Waterloo, looking after clients across Liverpool, Crosby and the wider Merseyside area.

I know that buying a home, or sorting the protection around it, can feel daunting, especially the first time. My job is to take that stress off your shoulders: clear, honest advice explained in plain English, and someone on the end of the phone whenever you've got a question, however small.

Whether you're a first-time buyer, remortgaging, buying to let, or you've had a few bumps with your credit along the way, I'll search across a wide range of lenders to find the right fit for you, and I'll be there at every step until the keys are in your hand.

CeMAP qualified

I hold the Certificate in Mortgage Advice and Practice (CeMAP), the industry-recognised qualification for mortgage advisers in the UK.

Whole of market

I'm not tied to one bank or provider. I compare options across a wide range of lenders to find what suits your situation, not someone else's sales target.

Based in Waterloo

Local, easy to reach, and genuinely invested in the community I work in, covering Crosby, Waterloo, Bootle, Formby, Liverpool and the North West.

About my advice

Clear, jargon-free, and honest

My advice is always clear, honest and jargon-free. I'll guide you through the paperwork, explain your options in plain English, and support you right through to completion. And because life doesn't stop once you've got the keys, I also help with protection, so you and your family can feel secure whatever the future holds.

Reviews

What my clients say

Genuine reviews from my Google Business Profile.

5.0 77 Google reviews
“Brill advisor helping us with our first house 👌”
Molly R.September 2026 · Google
“Makes the process really easy for you, will advise and help with any queries during the buying process which was a big help.”
Patrick D.September 2026 · Google
“Highly recommend Craig to anyone, helped me and the missus with our first house, called us to explain things every step of the way and put our minds at ease when we were worrying we’d never get accepted for a mortgage as first time buyers. Very knowledgable and professional, always offering support when needed. Appreciate it Craig, all the best!”
Sean M.August 2026 · Google

Working with lenders across the market

AldermoreBarclaysBluestone MortgagesCBSCo-opFoundation Home LoansHalifaxHSBCNatWestNationwideParagonSantanderSkiptonTSBThe Mortgage WorksVirgin MoneyYorkshire Building Society

Ready for a straightforward conversation?

Get in touch for a free, no-obligation chat. We will explain your options in plain English and take it from there.